Commentary

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  • Direct Mail is Still Relevant!
  • Why, in this day of digital technology, is direct mail a viable tool for a marketer? The fact is – today, according to the

  • Direct Mail: It's Not Dead!
  • If you think that direct mail is dead, then I’m afraid my friend, you are wrong. TV hasn’t killed our love of a good book, ...


  • Direct Mail: Alive and Kicking
  • Why do I get the feeling that many marketers today look at direct mail the way people look at the Jurassic Period? Sure it's nice to imagine what life was like all those million of years ago, and ...

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