Case Studies

Our extensive work with local and international clients provides a rich resource of ideas and inspiration. You can also find best practice stories of other brands and learn lessons from their successful campaigns. Kickstart your marketing efforts today.

BOSSINI UPS ITS IMAGE

How a simple creative innovation in a traditional press kit led to great results for Bossini.

ABERLOUR’S CHIC STATURE

How Aberlour launched its full range of double cask matured whiskies in Singapore through design tasting experiences.

AXA’S CELEBRITY SHOWDOWN

How a pair of boxing gloves got AXA love and glory.

HEINEKEN’S COLD AND BOLD MOVE

A frozen invite the mail broke the ice for Heineken to reach its media partners. 

AXA GETS POSTCARD-WORTHY

AXA left an impression with the media with a direct mailer styled like a classic postcard.

TAKING NOTHING FOR GRANTED

Grant’s Whisky chose the coolest invite to draw its young male audience to its party.

AN ICELANDIC EXPERIENCE

Icelandic vodka brand Reyka picked a playful way to draw guests to its event, with themed stereoscopes.

A GROOVY WAY TO PARTY

For popular local party house Zouk, keeping in touch with its young partying audience calls for a well-designed personal touch.

JUST WHAT THE DOCTOR ORDERED

HBO Asia sent a doctor’s letter and faux apothecary kit as part of the publicity efforts for The Knick TV series.

PUTTING ON A GOOD SHOW

Life Inspired mailed out keys to invite guests to an exclusive party. Here’s what the response was like.

LUX SPARKS UP ITS PRODUCT RANGE

A sensory sensation awaited Lux’s target audience in a direct mailer. Here’s how the brand pulled it off.

Ready For Take Off

Citibank draws consumers to new credit card sign-ups by appealing to their wanderlust.

GIVING FOR A GOOD CAUSE

Instead of simply asking for donations for its annual fundraising, the Cancer Society sent out bear-themed postcards to potential donors.

OCBC POWERS UP ITS CHRISTMAS GREETING

OCBC got its message across in the midst of Christmas cheer with a direct mail campaign.

The Tiger Uncaged

Tiger Beer wanted to get buzz around its bold new image. Here’s how it created an exclusive touch for its media launch.

An Element of Mystery

Ads appeared everywhere with a provoking quote and no brand stated. Here’s how RTL CBS Asia got the public’s attention with this guerrilla campaign.

A Special Invitation

BackJoy became innovative with its invitation for a media event. Here’s what it did. 

Pioneering the Future

The Singapore government introduced its Pioneer Generation Package. Here’s how it raised awareness with seniors.

Talking Heads Change The Face Of Healthcare

A talking direct mailer has people listening to MOH’s healthcare message.

In A Festive Mood

How OCBC Bank used the festive Chinese New Year season to get consumers to increase deposits to its Mighty Savers Programme.

A BIRTHDAY SURPRISE

How Manulife reached its clients on their birthdays for a personal celebration.

HITTING ON A WINNING FORMULA

How DWA won over its senior marketer audience by challenging them to a game of table tennis.

A LUCKY SHOT

To find new subscribers, Readers Digest won over customers with prizes and lucky draws.

HOW TO PUT MORE VALUE ON YOUR PLATE

Why Long John Silver’s direct mail strategy inspires its customers.

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