If you think that direct mail is dead, then I’m afraid my friend, you are wrong. TV hasn’t killed our love of a good book, neither has the Kindle killed bookshops - yet, and just because we now use email for marketing doesn't mean that direct mail has been left languishing like an odd sock. Click here to read more.

Source: Suzanne Stock, "Direct Mail: It's Not Dead!", B2B Marketing

 

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