Life Inspired mailed out keys to invite guests to an exclusive party. Here’s what the response was like.

 

At Life Inspired, we have always wanted to bring to life the experiences of our shows on air. With the launch of our new series Million Dollar Listing season one, which is being shown in Asia for the first time, we wanted to bring the essence of the show to life.

Million Dollar Listing centres on three real estate agents in New York – Fredrik Eklund, Ryan Serhant and Michael Lorber – and follows them as they wheel and deal luxurious properties in the city. Not only are these young men successful, they are also aggressive, well-groomed and charming.

The exclusive invite-only Million Dollar Listing Viewing Party marked the first of its kind for Life Inspired in Singapore as we brought to life the New York experience to our viewers. The design idea behind the direct mailer invitation card was to capture the essence of the show – New York City as the backdrop. The invitation card served as a teaser as to what was to come at the party. The invitation card itself was with a minimalist and chic look, inspired by the modern New York skyline.

In addition to the card, each guest received a key they would bring to the party to unlock their “Million Dollar Listing”. At the party, there was a “door” that guests could unlock with their key and this added to the whole experience of unlocking a dream home, just like how the agents in the series do with their respective clients.

At the party, guests had the New York experience with New York street signs on every table, hors d’oeuvres with landmark names and even a mini-lighted Empire Tower. Tasty cocktails named after the three star agents were served throughout the night. Guests could also view episode one of the series in a special viewing room. Celebrity attendees that night included Andrea Savage, Jaymee Ong, Jason Godfrey and Sonia Davison.

Objective:

To tease guests invited to the Million Dollar Listing Viewing Party

Idea:

Real estate, the main essence of the show.

Results:

The exclusive invite-only party for 50 guests. We had a total of 65 guests that were intrigued by the key that came with the invitation card.

First published on marketing-interactive.com

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