Targeted marketing campaigns call for personalised experience. Nothing can be more personal than Direct Mail. Its advantages are many:

•  Helps build and maintain in a long-term relationship without being intrusive as it allows you to connect one-to-one with customers

•  Stands out from the clutter as its physical aspects lend itself to creative ideas and design

•  Brings emotional enjoyment to customers by tapping on all the senses

•  Creates high message retention since mailers are often passed on to consumer's circle of influence

•  Offers easy convenience for customers who get to experience your product on their own terms and at a time most convenient for them

•  Creates confidentiality as you get to talk to customers and prospects without your competitors knowing



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